Social media marketing is a hugely effective tactic for businesses that offer big-ticket purchases. This is especially true of wedding and event planning since the content showing off the glamour of past events can help generate new customer leads.
Prospero used this exact recipe for success to help a California-based special event and wedding event client.
Through the polished, professional, and inviting presence we helped them develop, they were able to significantly increase web traffic, generate consistent online leads, and grow a huge, highly engaged community.
Irresistible content on Facebook and beautiful photos on Instagram helped engage new leads while encouraging referrals from social followers. Learn more about how Prospero was able to help the event planning company turn its online marketing performance around by reading the full case study below.
Event Company’s Social Profiles Become Belles of the Ball With Thousands of New Followers
Having a large volume social media followers can generate enormous organic reach for your posts. And, when they satisfy your core customer demographic, these followers can also become more-reliable sources of customer leads or referrals.
That line of thinking motivated us to grow the social follower base for our special event and wedding event client. Since the start of our partnership, Facebook Community “likes” have grown 600%. Our social strategy and content was able to earn them consistent growth of 800 users a month — all within the business’s target demographic.
On Instagram, the company’s work was able to truly come alive.
A content strategy developed by Prospero Media encouraged the use of eye-catching photos and unmissable messaging.
This content increased engagement while growing the client’s Instagram follower base threefold from 8,000 to 12,000 users over a three month period.
Social Media Strategy Leads to Significant Lift in Website Visits and Leads
Having thousands of new followers didn’t just stoke our event client’s ego through vanity metrics. These followers actually helped them earn significant website traffic, which translated to genuine customer leads and a higher rate of bookings.
Over a three month period, our work with our event client lead to a consistent month-over-month growth streak in website visits.
During the first month, visits increased by 107%. In the second, they went up 119%, and by the third, they were up 136%.
The key to this growth in web traffic lies in Prospero’s strategic content creations and customized customer journeys. By taking the demographic traits of our clients’ top paying and referring customers, we were able to devise a posting and content strategy that generated consistent website visits. Paid social advertising augmented these efforts while helping drive improved performance and better returns.
All said and done, the wedding and event client saw a 1918% increase in referral traffic from Facebook and Instagram over the course of 2017.
Visitors from Facebook alone generated an average of 10 leads per month, helping fuel the client’s sales pipeline and strengthen their booking schedule.